Empowering Indian handloom

Government-owned National Textile Corporation that looks after revival and upliftment of Indian textiles domestically and internationally has more around 90 stores across the country under the brand NTC. At the 12th International Franchise and Retail Show, Franchise India 2014, Alokendra Banerjee, Director (Marketing), NTC highlights its offerings to empower local artisans and MSME clusters. According to Banerjee, NTC runs three brands, Brand India for handlooms and handicrafts, Indian Republic for menswear and Stree Vijay to empower women through direct selling. Also, NTC had earlier tied up with online retailer Flipkart to sell handlooms products sourced from more than 400 handloom clusters across the country.

Empowering Indian handloom retail therapy
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