Franchise India - Asia's largest integrated franchise solution company held the annual Indian e-Retail Congress 2013 at The Claridges, Surajkund on 15th & 16th February 2013. This event provided a direct B2B engagement to many Indian leading e-Retailers and Retailers and an understanding around how e-retail is re-writing and implementing new retail practices over traditional ones.
The Congress witnessed the launch of e-Retail report 2013 which highlighted few concrete inputs on e-retail industry like Indian e-Retail is surging at the rate of 40 per cent and will reach Rs 7200 Crore mark by 2015. Indian retailers are moving to the Omni-channel, which represents the seamless customer experience across all available shopping channels, using a combination of mobile, social networks, brick-and mortar, online portal and whatever innovative channel one can integrate into the mix. A survey of around 500 people in India through which it is found that 24 per cent Indians are shop online once a month and the most picked products by them is apparel. Also, an average Indian is spending Rs 500 to Rs 2000 in one go. This range is considered to be the appropriate price range to take the advantage of free shipping, coupons and deals available. The maximum online buying is of apparels which account for 17 per cent of the online market. Accessories have emerged as the second biggest product category with 15 per cent market share. The other categories which are doing well are consumer durables with 13 per cent, books with 12 per cent, jewelry with 11 per cent, footwear with 10 per cent, beauty and health care with 8 per cent, home & furnishing with 7 per cent and, gifts & flowers with 5 percent.
Understanding the shift in consumer behaviour retail therapy | |
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| Science & Technology | Upload TimePublished on 2 Mar 2013 |
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